New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has ten stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin, as well as being available at Top-Up in The Department Store and in a handpicked selection of fashion boutiques across Australasia and Southeast Asia.

Simple, sophisticated and assured – this is dressing for now.

Designer Emily Miller-Sharma delivers a seasonal collection of refined separates to be worn, added to, mixed, matched and enjoyed.

Inspired by the creativity of women and formed with the understanding that dressing is part of daily life, Liam is a considered edit of contemporary essentials, designed to enhance all of life’s moments, large and small.

Clothing to be worn, loved, to make decisions in and to make one’s own. Clothing that translates effortlessly from home to work to evenings out with confidence and minimum fuss.

Clean lines, unique textiles and an elegant, mood-enhancing palette are Liam’s signatures. Timeless and playful, Liam captures the perfect balance between classic and current; smart yet spirited, understated yet charming.

Liam is stocked at all RUBY stores nationwide.