PLENTY OF HEAT: RUBY RESORT 2017

Dreaming of the summer holidays ahead, our RUBY Resort collection features an abundance of free-flowing shapes and versatile separates that’ll earn their keep in the travelling wardrobe.

RUBY Resort

In store & online this Friday 17th November.

To celebrate, we have created our ultimate summer goodie bag, valued at $200. The first 150 Resort purchases nationwide will be receive a serious treat!

RUBY Resort Goodie Bag

WIth thanks to our friends from Ecoya, Fashion Quarterly, Batchwell Kombucha, Serious Popcorn, The Beauty Collective, Tailor Skincare, Tahi Oils, Beauty Dust Co & Makana Confections.

HI NANOR!

Far away in a magical land filled with In-N-Out-Burger and the Dodgers lives a very special vintage store; Penny Lane Vintage. It’s owner and very chic girl boss, Nanor Momdjian, opened the magical store after a long love affair with vintage, and a boss who encouraged her to pursue her dreams.

Nanor waved her magic wand once again when she sourced our collection of vintage Levi’s. We caught up with the queen herself to find out her preferred brunch menu, favourite ice cream flavour and why she fell in love with vintage in the first place.

When did your love for vintage begin?

My love for vintage came from the first fashion blogger I ever followed, Karla Deras. Back in high school, I would always visit Karla's blog, Karla's Closet. I really admired her style and vision; she seamlessly combined vintage and contemporary pieces. Each ensemble would be composed so beautifully - I couldn't help but fall completely in love vintage! The most surreal part is, Our paths eventually crossed as I interned for her label, The Line by K.

What is your favourite piece of vintage that you’ve ever owned? Probably my 1970s Nike T-shirt and my redline Levis.

Tell us a little bit about where you source your vintage from and the story behind our Levi’s?

I source vintage from all over! My go to spots are thrift stores, of course, but I also love to participate in eBay auctions, it's so thrilling! The vintage Levi's and scarves I sourced for RUBY were from a vintage wholesale warehouse in Los Angeles, I went through about 300 pairs of jeans and 1,000 scarves and picked the absolute best of the bunch for RUBY. Sourcing vintage is like a treasure hunt for me, I'm always looking for gems!

Why do you love vintage Levi’s?

Levi's go above and beyond just being jeans to me. They exude emotion and feelings. I feel an instant boost of confidence when I put my 501s on and get ready to tackle my day. No matter where I go, I always feel on trend and confident in my vintage Levi's. That is why I love them so much.

Who is your ultimate girl crush?

Rihanna, hands down! She's the ultimate girl boss and a fashion icon.

You’re out for brunch, do you choose sweet or savoury?

I have to have both! I enjoy a good balance.

What’s your favourite movie quote?

"I always tell the girls never take it seriously, if you never take it seriously you never get hurt, if you never get hurt you always have fun, and if you ever get lonely, just go to the record store and visit your friends." - Penny Lane, "Almost Famous" (also who I named my business after).

What’s your favourite ice cream flavour?

It's a tie between coconut and matcha. I believe it's the perfect combination - sweet and a little savory!

Thanks Nanor! x

BETTER WITH AGE

Violins, cheddar, wine, cast iron skillets; some things just get better with age. Want to know what also gets better with a few decades under its beltloops? LEVI’S.

Softened with age, faded by the hot sun of ’89, and creased in all the right places, a good pair of vintage Levi’s is your ass’s greatest asset. Whether they started their lives on the bottom of a Mom in Georgia or a farmer in Missouri, each pair has a story to tell and a little more joy to give. Ripped? Perfect. Worn? Good. Even a dot of dust adds to the narrative. The point is, an honest flaw speaks of authenticity, adding value. Which, when you think about it, is kind of a humbling thought.

Not only does vintage denim tell of hot summers and winter road trips, it also advocates for a happy environment. Almost 2,646 litres of water is used in the production of one pair of jeans. Buying vintage denim spares this water, which doesn’t mean you should have 17 extra baths but it does mean you deserve a pat on the back. Conclusion: vintage denim is green (and also a nice shade of blue too).

So toast that ’97 Cab Sav to vintage Levi’s and aging well together. Because some things, including you and I (and a pair of Levi’s of course), just don’t get too old.

We're excited to have launched our very first collection of Vintage Levi's. Shop now in store & online x