In honour of International Women's Day and to celebrate the brilliance of women, we caught up with x5 of our ultimate RUBY #BOSSES scattered around the globe to find out how they got to where they are today, their proudest achievements so far and who inspires them...

Laura BW

Laura Snelling, Fashion Editor, Model & Photographer

What do you do?

I am a Fashion Editor for Remix Magazine, a freelance photographer, stylist, content creator aaand a model with the Auckland-based agency, N Model Management. Becoming a Fashion Editor came with lots of hard work, being brave enough to step out on my own two feet to show people what I am capable of. I've always been passionate about the creative industries and through the hard work, I was able to prove myself and the industry that I was capable! I am always learning and that's what I love most!

Define being a #BOSS:

Not being afraid to do what you love and take the leap into a world of uncertainty. When I first went out on my own as a freelancer it was definitely quite daunting, however, if I hadn’t, I wouldn’t be where I am today.

What’s your proudest achievement?

My proudest achievement would be going out on my own at the start of last year and looking back at what I have achieved since then. Becoming Fashion Editor at Remix Magazine has definitely been a highlight.

Who’s your female inspiration?

My female inspiration would be Diane Von Furstenburg. I think she’s an inspiration and a prime example of going out on your own and doing what you love with passion. One of my #BOSS quotes from her is “ You know who’s going to give you everything? YOURSELF."

Maddy Walker

Maddy Walker of The Twenties Club

What do you do?

I run a blog called The Twenties Club which seeks to empower and support girls in their twenties. It covers everything from fashion to food, career, relationships and love. I started the blog because I felt there was a gap in the online world for content that was specifically addressing the challenges my girlfriends and I were facing as we entered such a defining decade. I launched the blog just under two years ago and it has been the absolute joy of my life ever since.

Define being a #BOSS:

Being a boss means to believe in your power to lead and inspire others. It means to go above and beyond what is expected of you and to push the boundaries of what is considered possible. Being a boss doesn’t necessarily mean being at the top of the hierarchy, it just means taking ownership of your life and what you demand from it.

What's your proudest achievement?

The outpouring of messages, letters and emails I receive every week from readers of The Twenties Club makes me incredibly proud. It is still surreal to me that people go out of their way to let me know how much they love the blog and the comfort it has brought them. When the words I have written make a person feel less alone, less isolated, and more included, there is no greater feeling.

Who’s your female inspiration?

I’m constantly inspired by strong females. At the moment I’m particularly inspired by young women who are finding success but on their own terms. Glossier founder Emily Weiss, Maria Grazia Chiuri who was the first female to take on the role of Creative Director at Dior, and Muslim model Halima Aden who said “Don’t change yourself, change the game.”

Jordan Rondel

Jordan Rondel of The Caker

What do you do?

I own a business called The Caker. We make insanely delicious cakes and also have a line of baking mixes for people to create their own cakes and cookies at home. I got here by working very, very hard and by remaining in love with what I do!

Define being a #BOSS:

It's all about believing in yourself, and what you do. It's about getting sh#t done, while still being kind to everyone around you, it's about paying yourself less than everyone else if you have to because you know that one day all the hard work will truly pay off!

What’s your proudest achievement?

Being asked to be a food writer for The Sunday Star Times.

Who’s your female inspiration?

My sister Anouk! She's the smartest person I know.

Georgia Fowler

Georgia Fowler, Model

What do you do?

Professional coat hanger. I was scouted at fourteen and started travelling at sixteen. I have had to give up a lot and it's taken hard work and determination to keep chasing my dreams to become one of the top models in the world and hopefully gain a name I can use to eventually create a brand.

Define being a #BOSS:

Confidence, kindness, and always speaking up for what you believe is right.

What’s your proudest achievement?

Walking the Victoria's Secret show last year in Paris, and being in French Vogue, Italian Vogue and the cover of Harpers Bazaar Aus.

Who’s your female inspiration?

Beyoncé.... well durrrr!


Kiekie Stanners, Senior Artist at M.A.C Cosmetics

What do you do?

Makeup! I am the Senior Artist for M.A.C Cosmetics in New Zealand which means I am doing makeup on the daily, whether working with our amazing New Zealand fashion brands on their latest campaigns, working backstage directing the makeup for runway shows, on location shooting magazine editorials or creating makeup for performers/musicians/dancers for any occasion. So every week is totally different and keeps my creativity constantly in action!

I have been with M.A.C Cosmetics for 9 years, starting out as an artist working in-store at Smith and Caughey’s. After having previously worked in the fashion industry, the switch to makeup at M.A.C was the perfect fit to continue my love for the industry – even though I didn’t have any makeup experience at all at the time! I worked really hard to teach myself as much as I could, took every opportunity that came my way, and said yes to every unpaid weekend job to learn the industry to be able to work towards the dream job I have now.

Define being a #BOSS:

Owning your own style, owning your own creativity and being strong enough to be a leader. Any #BOSS that I admire are always so uniquely themselves and naturally carve out their own path that others can’t help but choose to follow or be inspired. That is what being a leader and a #BOSS is all about to me.

What’s your proudest achievement?

Doing makeup for another #BOSS lady Lorde for her editorial and cover story of VOGUE Australia.

Who’s your female inspiration?

I’m forever intrigued and inspired by Isamaya Ffrench, whose artistry in all realms speaks to me in the exact right way an artist should. Not only is she an incredibly experimental makeup artist, this is only one of the creative mediums that she uses to make statements. I love that she is constantly reinventing how you look at makeup, and not afraid to break the rules – the best kind of woman!

And you know what, I love Kim K… I can’t deny that I’m fascinated by her and how much of a pop culture icon she is in our age. You either love her or hate her and that’s the kind of rock star woman I’m always intrigued by. I love how hugely influential she has built herself to become, how empowered she is with being herself and that she’s incredibly smart at building a business. Even though it’s all totally mental, there’s no denying she made it her success in our current social media world.


Marina Didovich, Celebrity Stylist

What do you do?

I'm a fashion stylist.

How did you get there?

Hard work.

Define being a #BOSS:

You automatically qualify for #BOSS status if in a tricky situation you often find yourself pondering "What would Beyoncé do?"

Who’s your female inspiration?

Beyoncé is my ultimate #BOSS. She's the ultimate personification of Girl Power!

What’s your proudest achievement?

Making a career out of something that I absolutely love to do! It's a pretty good feeling.

Thanks ladies, you're doing the sisterhood proud x


RUBY Campaign

For Autumn Winter 17, we explore a world of love-worn clothes with whimsical Italiana airs.

Dark romance inspires the collection, because as we all know, no love story is flawless. Flirty dresses, ruched waists and off-shoulder ruffles are interrupted by distressed denim separates and bronze rivet detail.

Enveloping outerwear is mixed in with more structured pieces, including the Piero Jacket, a patch pocket military-inspired style. A khaki wool turtleneck completes the selection, and when worn with a mini skirt, is exactly what’s needed to conquer unpredictable weather.

The highly detailed Fresco print and polka dot further embody the Italian aesthetic, as does a Fornasetti-inspired artwork emblazoned with the words Numero 37 Viale Lune. Colours are flush and full of life, with rusty rose, merlot red and the lightest pink on show.

A tribute to incurable romantics, we suggest you give in to fantasy and embrace that rosy belladonna glow.

RUBY lookbook

RUBY Autumn Winter 17 will start to arrive in all RUBY stores & online on Friday 10th March.

Photographer: Guy Coombes

Model: Emma Boyd @ Clyne Model Management

Stylist: Amelia Holmes

Makeup: Kiekie Stanners @ M.A.C Cosmetics

Hair: Adrian Deng @ M11



To celebrate the launch of Quiet Please Part II, we’re giving away x2 $500 RUBY Wardrobes. Simply share an image of you wearing a piece from Quiet Please Part II on Instagram, include the hashtag #QUIETPLEASE and go in the draw to win. Don't forget to tag @rubytakessnaps in your image.

The competition runs from 5pm Thursday 23rd February and will close at midnight, Sunday 5th March. Winners will be announced on Tuesday 7th March.

Goodluck #RUBETTES x