New Zealand is home to almost 5 million people. Although you might be expected to have gone to primary school with my next door neighbour’s cousin, you will unfortunately never get to meet EVERYBODY. Our lives are fuelled by something intended for a jet engine; we’re constantly zooming around without making real connection.

Having the Headspace app and intending to use it is generally as far as being present goes, and as for reflecting on the past? It doesn’t even show up on our newsfeed.

Fortune cookies are no exception to this future fetish. The Fortune Cookie Cart, however, fortunately is.

Popping up at markets and festivals around Auckland, and this Saturday outside RUBY Ponsonby from 10-3 for Ponsonby Market Day, The Fortune Cookie Cart not only provides a fun exercise in origami but an opportunity for reflection and a chance to pay it forward.

Much like Liam’s Spring 17 Give In, Give Out collection, the philosophy is to experience, learn and outpour. Answering one of the below questions is part of the methodology:

  1. What advice would you give your thirteen-year-old self?
  2. What do you wish you'd known before your first significant relationship?
  3. What advice do you wish you could give your parents?

After you’ve carefully penned your answer you’ll get to break open a cookie and reflect on someone else’s musings. The idea is that you’ll walk away enlightened, having shared and been shared with. Bruises and mistakes, golden observations and funny truths; being vulnerable about who we are and how we’ve been moulded is the fabric of connection. We’re all human with stories to share, after all.

If you’d like to know more about The Fortune Cookie Cart and where they’ll be appearing next, check them out on Facebook or Instagram.

Love, RUBY xx

WE <3 EWE!


I once had a pet sheep called Henry. He was potentially named after a year three crush. He was potentially a little bit dumb, but his fur was soft and he liked to butt a soccer ball with his head so I didn’t really mind. He was mine and I liked him.

Here at RUBY we like our sheep too. More specifically, we like the sheep that made our brushed merino sweatshirting. Our friends down South let them graze in lovely big paddocks, spend their days in the sun and when necessary get shorn so they’re a little less Shrek and a little more Kimmy-K pre-2009. After the load is lightened it’s then spun into yarn and made into fabric.

This soft, snuggly, goodness was turned into a few sweaters, and it’s safe to say we would sleep in them if we could. Check them out here.

The supply chain integrity is guaranteed for this merino and it feels like heaven on your skin. If you think I’m spinning a yarn (lol) we can prove it with a certificate. Don’t forget it’s also New Zealand designed and produced.

Pretty cool, huh?

P.S. Henry Smith if you’re reading this I definitely had a crush on you. Sorry you had to find out like this.


Love RUBY xx