Ruby Loves: Les Gens

Ball season is one of our favourite times of the year. We love getting dressed up for special occasions! We caught up with Clare Andrew, founder of exciting social community Les Gens about Le Gens' first major event, a glamorous masquerade ball, and her top tips for getting ball-ready.

Tell us about Les Gens....

Les Gens provides access to unique social occasions for Auckland's brightest movers and makers. Focused on connecting creative, like-minded people the membership is based on referral from its existing members and aligning interests of the group. Les Gens is a social community where work and play intersect; where fellow members are future friends and collaborators.

How did the idea for a masquerade ball come about?

For our first major event I wanted to put on something amazing in a unique location. Les Gens is all about connecting like-minded people; but New Zealanders can be a little shy so I thought it would be intriguing to have a masquerade event. Everyone loves a chance to be mysterious. Hosting the ball at a private historic mansion gave it a kick of glamour we don't often see at clubs and parties here. I wanted to do something really special and give our members a night they wouldn't forget.

Les Gens Ball 2

What were the highlights from the ball?

The incredible outfits and masks - everyone really got into it; the mystery added some real magic to the evening. People kept saying that it felt like being in a movie! Maybe it's because of the mystery that people got out of their shells... it was amazing to watch people who have never met before get acquainted and connect, and the dance floor totally went off! Beautiful cocktails by Grey Goose and East Imperial also went down very well.

Les Gens Ball 1

What are you top five tips when getting ready for a special night?

1. Knowing what look you want to go for makes the process a lot easier. For the Les Gens Ball I knew I wanted something very elegant.

2. Always choose your dress first and take it along with you when choosing jewellery and shoes.

3. Have photos of the hair and makeup looks you are after when you go to the salon.

4. Get a good nights sleep the night before.

5. Leave plenty of time to get ready, often hair and makeup takes longer than expected.

What is your all time favourite ball hair & makeup look?

I like loose curls/waves, perfect skin, black eyeliner and a nude lip. Simple but elegant and not over the top.


Must-have items in your clutch...

iPhone, Sans [ceuticals] Lip Aid, Jo Malone Wild Bluebell Cologne and if I have enough space in my bag a polaroid camera!

Check out our Ball Season edit online now, to find the perfect outfit for your next special occasion.

Images by Veronica Crockford-Pound

Ball Season at Ruby!

With ball season just around the corner, we've teamed up with our lovely friends at Dry & Tea and M.A.C to create our favourite red carpet-worthy looks. But that's not all! The first 100 customers who purchase a RUBY or Liam Ball Dress at any RUBY Auckland store, from today until Saturday 31st of May, will receive a $25 Dry & Tea Voucher to go towards creating your ultimate ball look.


Look One

Deanna Didovich, RUBY Designer

I love this look because it is so fresh, youthful and a little bit bohemian. I always love a soft, natural wave and I think this look is perfect if you don't want to go too glamorous. I love the little bit of face paint to add some edge.

Kurt Counsell, Dry & Tea Senior Creative Stylist

The simple glamour of the done/not done hair with soft texture! I love the star on the cheek, too.

Angelica Boquiron, M.A.C Makeup Artist

This is a flawlessly natural look. It is the perfect glowing skin with subtle highlights. Key products used were: M.A.C Prep + Prime Moisture Infusion, M.A.C Studio Sculpt Foundation, M.A.C Pearl Cream Colour Base & M.A.C Clear Brow Set.


Look Two

Deanna Didovich, RUBY Designer

This look is a little bit punk and super fun; plain down one side with a sharp side sweep. The perfect accompaniment to our Electric Light Gown, with a black edgy eye - this look will definitely stand out in the crowd.

Kurt Counsell, Dry & Tea Senior Creative Stylist

This glam meets street style look is awesome for a bold look.

Angelica Boquiron, M.A.C Makeup Artist

The modern day punk with a bit of glamour. I love this version of a smoky eye as it is softly diffused and beautiful. Key products used were M.A.C Smolder Eye Kohl, M.A.C Carbon Eyeshadow, M.A.C Harmony Powder Blush & M.A.C Clear Lipglass.


Look Three

Deanna Didovich, RUBY Designer

This pinned back Hollywood moment is so striking. I love the details of the pins placed randomly through the hair and when worn with a bright lip, this look is the epitome of sophistication!

Kurt Counsell, Dry & Tea Senior Creative Stylist

Chic, simple and elegant. The use of the pins as a feature gives it a fun relatable element. It's such knock out look!

Angelica Boquiron, M.A.C Makeup Artist

This beauty makeup look is a timeless one. A classic bold lip is elegant, contemporary and resilient, which is perfect for the ball season. Key products used were: M.A.C Impassioned Lipstick & M.A.C Blacktrack Fluidline.

What look is your favourite? x

Photographer: Karen Ishiguro

Model: Evelina @ Clyne