RUBY Autumn Halo 2016 is available online now and in all RUBY stores tomorrow, Friday 26th February

To celebrate the arrival of RUBY Halo we will be serving delicious Chia Cups from The Vital Bowl in store at RUBY Newmarket, between 10am - 12pm, this Saturday x

Photographer: Karen Ishiguro

Model: Kelvin @ [Evelina] (

Stylist: Amelia Holmes

Makeup: Josie Wignall @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models


As the air cools, we dress the RUBY girl for an alpine adventure, pushing on Northwards from the Adriatic. Transported to lands of snowy peaks and magical forest fairies, there’s a definite tactility to her story.

She turns to silhouettes that envelop and protect, while staying true to the RUBY brand of nonchalance. For outerwear, there’s the oversized tweed trench, a Pea Coat in winter tartan, and a bold grey marle blazer. There’s also a desire to wrap up in cosy knitwear. A navy mohair turtleneck hits the timeless comfort sweet spot, while the rose-tinted Alpine Sweater feels both homespun and modern.

There are unexpected plays on texture and print too. Rows of narrow crystal pleats appear on stretch flare pants and a statement party dress. Elsewhere, we see the liquid finish of a metallic gold lurex, RUBY’s signature Cherry Leaf print and a heavy polka-dot embroidered cloth that perfectly balances weight, drape and softness.

Throughout, a warm colour palette of deeper reds and mahogany hues plays its part this season, a welcome contrast to a mythical forest setting. Accessories continue the journey, with the return of the lace-up Adventure Bootie and daisy belts that conjure images of forays into unknown lands.

The seasonal message is clear: rich and lively can also be down-to-earth. What’s not to fall in love with?

RUBY Halo Autumn 2016 arrives in store & online on Friday 26th February x

Photographer: Karen Ishiguro

Model: Kelvin @ Clyne

Stylist: Amelia Holmes

Makeup: Kristy Wallace @ M.A.C Cosmetics

Hair: Lauren Gunn @ 62 Models