New Zealand is home to almost 5 million people. Although you might be expected to have gone to primary school with my next door neighbour’s cousin, you will unfortunately never get to meet EVERYBODY. Our lives are fuelled by something intended for a jet engine; we’re constantly zooming around without making real connection.

Having the Headspace app and intending to use it is generally as far as being present goes, and as for reflecting on the past? It doesn’t even show up on our newsfeed.

Fortune cookies are no exception to this future fetish. The Fortune Cookie Cart, however, fortunately is.

Popping up at markets and festivals around Auckland, and this Saturday outside RUBY Ponsonby from 10-3 for Ponsonby Market Day, The Fortune Cookie Cart not only provides a fun exercise in origami but an opportunity for reflection and a chance to pay it forward.

Much like Liam’s Spring 17 Give In, Give Out collection, the philosophy is to experience, learn and outpour. Answering one of the below questions is part of the methodology:

  1. What advice would you give your thirteen-year-old self?
  2. What do you wish you'd known before your first significant relationship?
  3. What advice do you wish you could give your parents?

After you’ve carefully penned your answer you’ll get to break open a cookie and reflect on someone else’s musings. The idea is that you’ll walk away enlightened, having shared and been shared with. Bruises and mistakes, golden observations and funny truths; being vulnerable about who we are and how we’ve been moulded is the fabric of connection. We’re all human with stories to share, after all.

If you’d like to know more about The Fortune Cookie Cart and where they’ll be appearing next, check them out on Facebook or Instagram.

Love, RUBY xx

WE <3 EWE!


I once had a pet sheep called Henry. He was potentially named after a year three crush. He was potentially a little bit dumb, but his fur was soft and he liked to butt a soccer ball with his head so I didn’t really mind. He was mine and I liked him.

Here at RUBY we like our sheep too. More specifically, we like the sheep that made our brushed merino sweatshirting. Our friends down South let them graze in lovely big paddocks, spend their days in the sun and when necessary get shorn so they’re a little less Shrek and a little more Kimmy-K pre-2009. After the load is lightened it’s then spun into yarn and made into fabric.

This soft, snuggly, goodness was turned into a few sweaters, and it’s safe to say we would sleep in them if we could. Check them out here.

The supply chain integrity is guaranteed for this merino and it feels like heaven on your skin. If you think I’m spinning a yarn (lol) we can prove it with a certificate. Don’t forget it’s also New Zealand designed and produced.

Pretty cool, huh?

P.S. Henry Smith if you’re reading this I definitely had a crush on you. Sorry you had to find out like this.


Love RUBY xx


Last week we caught up with some of our RUBY GOOD WITCHES to hear about their creative pursuits, big city life and most importantly, the GOOD WITCH in their life.

Who is yours? Share a photo of them on Instagram with the tag #MYGOODWITCH for the chance to win a GOOD WITCH t-shirt of your choice, for both of you!



Who are you and what do you do?

I'm not sure the answer to both of those questions but I am spending some serious time trying to figure it out. Mid 20s is a weird but comical time. I've worked in the design department at London’s science museum for the last year alongside doing freelance graphic work. At the moment I am trying to make more of my own work.

Click here to view some of Ophelia's photography.

What do you love about living in London?

The fact that the rest of Europe is so close! I love the anonymity that comes with living in a big city I wasn't born in. I love the mix of cultures. I love aperol spritz. I love chicken shops.

Who's your GOOD WITCH and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

She definitely doesn't have a nonchalant attitude but Jacinda Arden is my good witch this week. On the other side of the spectrum Naomi Shimada just seems to be living loving and laughing her way through life.



Who are you and what do you do?

Ok so, my name is Karen Ishiguro and I'm a freelance photographer.

What do you love about living in London?

I love London because it's so close to Europe! Also not having to worry about parking is quite great. All the markets here are awesome as well, especially Columbia flower market. It's pretty hectic on Sundays but the flowers you can get! My oh my; so pretty!

Who's your Good Witch and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

My good witch is Marion Cotillard. I know she's a celebrity but I love her in every role I've seen her in. Absolutely loved her in Public Enemies and more recently, Allied. She's just so beautiful in this very romantic, French way.



Who are you and what do you do?

My name is Bianca Edwards! I look after a beautiful wholesale showroom in London's Shoreditch.

What do you love about living in London?

I live on a narrow boat, so I get to see a lot of London from a different angle to my land-dwelling friends, through this I've been able to see firsthand how the different communities live together from east to west - I love the diversity.

Who's your GOOD WITCH and why? (someone with an enchanting mystique and intriguing, nonchalant attitude) - can be anyone at all

My GOOD WITCH is my grandmother. She came to England back the 50's from Jamaica for work, supported by the UK government but not so much by the British public. She experienced a lot but has always been so gracefully strong. She's also the best damn chef I've ever experienced.

What better way to spread some magic and positive energy than to post your GOOD WITCH on Instagram. Tag #MYGOODWITCH and be into win!

Competition closes Sunday 20th August midnight - winners drawn on Monday.

Love RUBY xx