Violins, cheddar, wine, cast iron skillets; some things just get better with age. Want to know what also gets better with a few decades under its beltloops? LEVI’S.

Softened with age, faded by the hot sun of ’89, and creased in all the right places, a good pair of vintage Levi’s is your ass’s greatest asset. Whether they started their lives on the bottom of a Mom in Georgia or a farmer in Missouri, each pair has a story to tell and a little more joy to give. Ripped? Perfect. Worn? Good. Even a dot of dust adds to the narrative. The point is, an honest flaw speaks of authenticity, adding value. Which, when you think about it, is kind of a humbling thought.

Not only does vintage denim tell of hot summers and winter road trips, it also advocates for a happy environment. Almost 2,646 litres of water is used in the production of one pair of jeans. Buying vintage denim spares this water, which doesn’t mean you should have 17 extra baths but it does mean you deserve a pat on the back. Conclusion: vintage denim is green (and also a nice shade of blue too).

So toast that ’97 Cab Sav to vintage Levi’s and aging well together. Because some things, including you and I (and a pair of Levi’s of course), just don’t get too old.


To ensure your winter wardrobe essentials remain in tip top condition, we’ve researched the best way to care for your woolens.


The easy steps:

Step 1: Fill a bucket with warm water and mix through a touch (1/2 tablespoon per litre) of delicate wash detergent.

Step 2: Submerge the garment once the bucket is filled. Hand wash garment by swishing the through water and gently bunching together (do not wring). Let garment soak only if specified in the care label.

Step 3: Once the garment is washed, to prevent any stretching or loss of shape - gather the garment in your hands and lift it out of the water ensuring it’s secure within your grasp.

Step 4: Using fresh warm water without detergent refill the bucket to re-submerge the garment. Lightly squeeze the garment until all soap bubbles disappear. Repeat until the water runs clear and there are no longer soap bubbles.

Step 5: Securely lift garment from the bucket and squeeze to release excess water but do not wring.

Step 6: Place garment flat in between two dry towels, carefully smooth out any wrinkles. Roll the towels from top to bottom, squeezing gently as you go. If needed repeat with fresh dry towels.

Step 7: When drying, it’s important all parts of the garment are supported – lay garment flat on a mesh drying rack or on a new dry towel.

Due the natural tendencies of wool fibres, all wool garments will pill a little with wear. To revive garments and maintain good condition – use our new RUBY wool comb to remove any pilling.


There’s nothing we love more than enjoying a hot glass of aromatic mulled wine on a midwinter's evening to get a night going.

To celebrate the launch of our latest collection; Good Witch, Pre-Spring 17, we hosted an exclusive collection preview for family & friends at our flagship store, RUBY Teed Street.

We asked our great pals at the Tavern Of Power (Golden Dawn) to whip up a cauldron of their finest Mulled Wine to enjoy throughout the evening, and it did not disappoint.

Good Witch x Golden Dawn

To spice up your weekend, Golden Dawn has shared the potion for our favourite winter concoction. We can assure you, it's bold and enchanting aromas has the power to turn on any evening – enjoy x

Good Witch Mulled Wine by Golden Dawn


  • 1.5L Red wine
  • 100ml Stolen Dark Rum
  • 150ml honey
  • 3 cinnamon quills
  • 5 star anise
  • 15 cloves
  • 1/2 vanilla bean


  1. Place all ingredients into a pot.

  2. Place on an element and bring ingredients to a simmer for 5 mins.

  3. Drop temperature down and leave for 45mins.

Thanks GD - you're magical x