Ruby Tonight, Tonight NZFW 2015

The dancer doesn’t abandon her lightness and grace after hours. She carries it with her, pulling at her ballet bun and abandoning pointe shoes to greet the sidewalk.

Such off-duty attitude informed RUBY this season, as Deanna Didovich introduces Tonight Tonight, a NZFW 15 ready-to-wear collection inspired by dance, and designed for life.

A photograph by Erwin Blumenfeld of Russian-born ballerina, Alexandra Danilova, anchors the range. The unguarded intimacy of the portrait was inspiring for Deanna, who was drawn to the image’s peek-backstage nature.

Tonight, Tonight welcomes the off-duty dancer, promising as much beauty and fun in her wardrobe as is found on stage. No grand plies required.