Ruby is the feeling of innocence, play, magic, and love.
 
A feminine and delicate aesthetic, combined with a feeling of times gone by, she dresses with an emotive and confident sense of self.

Designer Deanna Didovich is inspired by a youthful and dreamlike look, and this reflected through in the pieces that she creates.

Beautiful collisions of prints and colours are a consistent feature of the label, and quirky attention to detail is paid in every piece.