Ruby Resort 2015

I want the sun on my skin and salty ocean hair, says the RUBY girl. This summer, she’s leaving country life behind, packing a trunk and heading to the seaside.

For such antics, a relaxed wardrobe is most desirable as RUBY Resort 15 anticipates the adventures to come. Fifties beach attire is worked into a modern frame, celebrating clothing that is as adaptable as we are.

Shades of blue ground the collection, inspired by clear skies and ocean tones. Gingham, the warm-weather sister of plaid, is worked into classic RUBY silhouettes, with sweet ruffles and ties shifting us instantly into holiday mode.

Elsewhere, a bold deck-chair stripe stands out in a story of easy basics, and balmy nights out with friends are easily catered for too. There’s a white linen wrap jacketand the essential black crew neck dress that transcends most dress codes.

So, take a big swig of that coastal air, and hit the sand running. Your soul will be better off for it.

In stores & online November 6th x