Ruby Spring 2016
“Good friends make you face the truth about yourself and you do the same for them, as painful, or as pleasurable, as the truth may be” - Corinne Day
The intense spirit of female friendship captured Deanna Didovich’s attention when designing RUBY’s spring 2016 collection, No Drama. We are reminded that real friendship is enduring and will always offer never-ending support.
No one demonstrates devotion to their own clan of cool like Corinne Day. The late photographer captured intimate portrayals of London youth during the nineties, preserving the decade’s raw and honest vibe with her work.
Day’s photograph of British model Cecilia Chancellor for Vogue best encapsulates the RUBY mood this season. Romantic off-the-shoulder ruffles, draped cowl-necks and tight-fitting wrap bodices are set against more boyish silhouettes. It’s a lesson in low-key layering; fitted with loose, flimsy with the substantial. Shrug a heavy knit cardigan over a slip dress; pair a figure-hugging mini skirt with a slouchy top. Add with an air of insouciance and head out in search of fun.
Textures reference a British sensibility, from tweed check and sueded silk to soft velveteen that appears on a doublebreasted blazer. Elsewhere there’s pastel peach sweatshirting and a star print embroidered onto cotton drill, conjuring up the spirit of after dark adventure.
Colour dances from moonshine blue and carnation pink towards more grounding oatmeal, ivory and navy shades. A psychedelic poppy floral commands attention as the signature print this season, in honour of our London girl’s wild streak.
RUBY has collaborated with London based collage artist Adam Hale to produce exclusive artwork, which features on a statement sweatshirt. Otherwise known as The Daily Splice, Hale turns the free magazines he picks up on his daily commute into thought-provoking artwork that’s big on pop-culture whimsy. Just like Corinne Day’s photo diaries of life’s off-duty moments, Hale delights in transforming something disposable and ignored into an item of artistic value.
No Drama celebrates sisterhood, an ode to the partner-in-crime who features in all of your best stories.
Georgina Blazer
No Drama Longsleeve
Frances Star Miniskirt
Zeitgeist Neck ScarfNo Drama Longsleeve
Frances Star Miniskirt
Zeitgeist Neck Scarf
Sonnet HeelFrances Star Minidress
Sonnet HeelRooftop Puffy Jacket
Chancellor Sweater
Frances Star Minidress
Zeitgeist Chain BeltChancellor Sweater
Frances Star Minidress
Zeitgeist Chain Belt
Sonnet HeelNew Spirit Ruffle Dress
Bunny Chain Purse
RUBY RunnerNew Spirit Ruffle Top
Frances Star Jean
Sonnet HeelNew Spirit Playsuit
RUBY RunnerNo Drama Longsleeve
Georgina Miniskirt
RUBY RunnerFirebird Cowl Dress
Sonnet HeelFirebird Silk Dress
RUBY RunnerRooftop Sweater
Rooftop Trackies
RUBY RunnerFriendship Cardigan
Rooftop Sweater
Rooftop Trackies
RUBY RunnerLegend Check Shirt
No Drama Longsleeve
Rooftop Trackies
RUBY RunnerNew Spirit Gown
Sonnet HeelSonnet Wrap Dress
RUBY RunnerLegend Check Shirt
No Drama Longsleeve
Sonnet Knit Skirt
RUBY RunnerHarmony Bow Dress
Sonnet HeelGeorgina Stripe Longsleeve
Whisper Tie Pant
Zeitgeist Neck Tie
RUBY RunnerGeorgina Stripe Dress
RUBY RunnerSonnet Wrap Playsuit
Sonnet HeelCecilia Slip Dress
RUBY RunnerZeitgeist Pantsuit
Sonnet HeelZeitgeist Blouse
Zeitgeist Trouser
Bunny Chain Purse
RUBY RunnerZeitgeist Playsuit
RUBY RunnerZeitgeist T-Shirt
Whisper Tie Pant
RUBY RunnerChancellor Bodice
Chancellor Trouser
Zeitgeist Neck Tie
RUBY RunnerAnna-Lise Rose Blouse
Chancellor Trouser
RUBY RunnerAnna-Lise Rose Playsuit
Sonnet HeelCamber Sands Dress
RUBY RunnerCamber Sands Longsleeve
Verse 1.0 Slip
Sonnet HeelZeitgeist Longsleeve
Zeitgeist Trouser
RUBY RunnerHarmony Bow Dress
RUBY RunnerDaily Splice Sweatshirt
Cecilia Pleat Skirt
RUBY RunnerCecilia Camisole
Cecilia Pleat Skirt
RUBY RunnerSonnet Wrap Top
Cecilia Pleat Skirt
RUBY RunnerHarmony Bow Blouse
Cecilia Pleat Skirt
RUBY RunnerVerse 1.0 Longsleeve
Whisper Tie Pant
Sonnet HeelVerse 1.0 T-Shirt Dress
RUBY RunnerVerse 1.0 Blouse
Frances Star Miniskirt
RUBY RunnerVerse 1.0 Minidress
RUBY RunnerMarina Gown
Sonnet HeelPoem Ruffle Blouse
Frances Star Miniskirt
Sonnet HeelPoem Ruffle Dress
Sonnet Heel