Ruby Visions 2021

As the year progresses, RUBY Visions has arrived to evolve with the ever-changing you.

Creative Director Deanna Didovich presents Visions. Visions is a shift in pace; it’s about putting on the rose-tinted glasses and testing the waters. Visions embodies a fresh outlook, the collection entails newfangled silhouettes, redefined RUBY favourites and a sense of newness effortlessly stitched through each piece. Visions is crafted with stand-out pieces: the Jude print in an animal swirl, the sheer Gene mesh styles, the androgynous Rae silhouette and cosy new knitwear, seen in the Kenzie & Jude styles for the cooler autumn months ahead.

Deanna says, “We created Visions to encourage Rubettes to step outside of their comfort zones. To experiment with new silhouettes, while feeling confident in doing so. Of course, the collection features a few classic RUBY staples reworked in transeasonal designs.”

RUBY Visions is about exploring your imagination; it’s about moving away from your usual. It’s about adding dimensions to yourself. Because, really, the ability to explore what we might like or might not like is truly the greatest gift of all.

First arrivals from RUBY Visions arrive in store and online from Friday 5th March 2021 x