Ruby Winter 2.0

What is the ultimate wardrobe? At RUBY, we believe it’s a collection of beautifully made and well-loved pieces – the ones you make your best memories in and that give you confidence when you need it. RUBY Creative Director Deanna Didovich introduces Winter 2.0: the elevated everyday winter wardrobe. Designed to work with your existing collection, these clothes are for daily life.

Flattering silhouettes with refined fabrications and delicate textures; the details this season are of the subtle variety. Soft knits to keep you cosy, and outerwear to keep you dry. Workwear for Monday to Friday, and party looks for the dancefloor. These are clothes embodied with a sense of now and the seasons to come.

In a kaleidoscope of sorbet colours and heady textures, RUBY’s knitwear will lift any gloomy winter’s day. The Opal Cardigan and Sweater, oversized and handknitted from a mohair-blend – take your pick from powder blue, candy, and pearl pink. For a cosy throw-over, the Tilda Sweater in its dense rib knit is the one.

Undoubtedly a core part of any wardrobe, the classic trench coat and black blazer gets updated with a touch of RUBY. Discover the versatility of the Whitney, a camel trench with soft tailoring and tortoiseshell details. For a sharper look, the Whitney Blazer exudes a straightforward confidence in black velveteen with satin buttons. Note the playfulness of the Whitney Pant and Shirt; the unexpected buckle feature is a modern twist on your conventional shirt and pant pairing. Either way, when mixed-and-matched, all these separates feel just as easy to wear.

In a rich palette this winter, the evening pieces are set apart from the rest with precise and beautiful cuts. The flattering Margot Wrap makes a new entrance as eveningwear – this is the elevated LBD. For a new glamour, meet the Coco Gown. Darkly romantic in chocolate satin, the matching wrap blouse and midi-skirt is just as lush. But for a bold alternative to dresses, the Simone Pantsuit is striking in its garden green shade.

In the moment where we should all re-wear and reuse as much as we can, you’ll find these pieces are the ones who’ll last for years to come. Workable with your wardrobe, your best friend’s, and even your mother’s, this is modern dressing with RUBY: flattering, versatile, and totally fresh.

First arrivals in store & online Friday 12th July.