Ruby You've Come a Long Way, Baby

Off the back of rummaging through Los Angeles’ best vintage haunts, designer Deanna Didovich has curated RUBY’s first ever collection of vintage denim jeans.

Each denim purchase comes with a handpicked printed scarf, adding a quirky spin to casual basics. There’s a pair for every shape, and styles have been chosen with the Southern California girl in mind.

Alongside the curation of vintage threads is a collection inspired by retro silhouettes and SoCal’s sun-bleached vibe.

A ribbed knit crop top is paired with track-meet style trousers, which sport double racing stripes and a drawstring waist. Elsewhere, a blazer’s uniformity is offset when cut from dusty pink cotton velveteen and worn with a mini skirt. Pair with sneakers for a quirky daytime look.

Continuing the blast from the past, we become nostalgic for decorative detail, with R-U-B-Y emblazoned on a sweater in terry toweling bubble lettering, and embroidered on a simple white tee.