New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

RUBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

Liam designer Emily Miller-Sharma delivers an edit of considered essentials to be worn, added to, mixed, matched and enjoyed. Inspired by the creativity of women and the understanding that fashion should be a reflection of our world, Liam takes a simple and assured approach to dressing, enhancing all of life’s moments, large and small.

Within each collection, clean lines and unfussy structure share space with little unexpected details, a vibrant palette and unconventional print. Liam balances smart with spirited, and builds flexibility into every piece, allowing the wearer to set their own path.

Liam is stocked at all RUBY stores in New Zealand.