SHOP DROP 2 FIRST ARRIVALS

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

SHOULDER TO SHOULDER

SHOP SUMMER TANKS
1 of 13

New
SOL TANK SOFT PINK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft pink knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK SOFT PINK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft pink knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK SOFT PINK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft pink knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK SOFT PINK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft pink knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+2
New
RUDI TANK GREY MARLE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight grey marle knit. This tank is designed to be worn tight and hold you in when worn. Pair... RUDI TANK GREY MARLE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight grey marle knit. This tank is designed to be worn tight and hold you in when worn. Pair...
RUDI TANK GREY MARLE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight grey marle knit. This tank is designed to be worn tight and hold you in when worn. Pair... RUDI TANK GREY MARLE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight grey marle knit. This tank is designed to be worn tight and hold you in when worn. Pair...
Add to bag

RUBY

Rudi tank $139

+3
New
BODE BATWING SHORT SLEEVE TOP STRAWBERRY | Off-shoulder batwing short sleeve top crafted in a mid-weight strawberry knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP STRAWBERRY | Off-shoulder batwing short sleeve top crafted in a mid-weight strawberry knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
BODE BATWING SHORT SLEEVE TOP STRAWBERRY | Off-shoulder batwing short sleeve top crafted in a mid-weight strawberry knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP STRAWBERRY | Off-shoulder batwing short sleeve top crafted in a mid-weight strawberry knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP STRAWBERRY | Off-shoulder batwing short sleeve top crafted in a mid-weight strawberry knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
Add to bag

RUBY

Bode batwing short sleeve top $159

+1
New
SOL TANK PURPLE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft purple knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK PURPLE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft purple knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK PURPLE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft purple knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK PURPLE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft purple knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK PURPLE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight soft purple knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+2
BODE BATWING SHORT SLEEVE TOP OLIVE | Off-shoulder batwing short sleeve top crafted in a mid-weight olive knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP OLIVE | Off-shoulder batwing short sleeve top crafted in a mid-weight olive knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
BODE BATWING SHORT SLEEVE TOP OLIVE | Off-shoulder batwing short sleeve top crafted in a mid-weight olive knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP OLIVE | Off-shoulder batwing short sleeve top crafted in a mid-weight olive knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP OLIVE | Off-shoulder batwing short sleeve top crafted in a mid-weight olive knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
Add to bag

RUBY

Bode batwing short sleeve top $159

+1
New
SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+2
New
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+3
New
SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+2
New
RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+3
New
BODE BATWING SHORT SLEEVE TOP JAVA LACE | Off-shoulder batwing short sleeve top crafted in a mid-weight java lace knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP JAVA LACE | Off-shoulder batwing short sleeve top crafted in a mid-weight java lace knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
BODE BATWING SHORT SLEEVE TOP JAVA LACE | Off-shoulder batwing short sleeve top crafted in a mid-weight java lace knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP JAVA LACE | Off-shoulder batwing short sleeve top crafted in a mid-weight java lace knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP JAVA LACE | Off-shoulder batwing short sleeve top crafted in a mid-weight java lace knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
Add to bag

RUBY

Bode batwing short sleeve top $159

+1
New
RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+3
New
BODE BATWING SHORT SLEEVE TOP PINK | Off-shoulder batwing short sleeve top crafted in a mid-weight pink knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP PINK | Off-shoulder batwing short sleeve top crafted in a mid-weight pink knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
BODE BATWING SHORT SLEEVE TOP PINK | Off-shoulder batwing short sleeve top crafted in a mid-weight pink knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP PINK | Off-shoulder batwing short sleeve top crafted in a mid-weight pink knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look. BODE BATWING SHORT SLEEVE TOP PINK | Off-shoulder batwing short sleeve top crafted in a mid-weight pink knit. This top is simple yet elevated and can be worn on or off the shoulder. Pair it with denim for a chic everyday look.
Add to bag

RUBY

Bode batwing short sleeve top $159

+1
New
RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+3

FEATURED

FEATURED

View

TOPS

View

DRESSES

View

SHORTS

View

DRESSES

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
In Conversation with Riley Tomoana

vibe

In Conversation with Riley Tomoana

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Future of Fibre Aotearoa ~ In Em's Words

ruby room toolbox

The Future of Fibre Aotearoa ~ In Em's Words

Savera Sidhu, Youth Advocate + Psychology Student

tbiytc

Savera Sidhu, Youth Advocate + Psychology Student