SHOP NEW ARRIVALS

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

20% OFF STUDENT DISCOUNT

TOP PICKS
1 of 9

New
SWANN SWEATER STRAWBERRY BISCUIT | Boxy knitted sweater crafted from 100% merino wool in a strawberry biscuit stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
Add to bag

RUBY

Swann sweater $329

New
MATILDA ZIP CARDIGAN BLUE MARLE | Swapping buttons for a zip ~ a move that changes everything. Dual-zip cardigan with a high collar and a slightly puff-shouldered silhouette designed in a new blue marle colour. Features...
Add to bag

RUBY

Matilda zip cardigan $319

+2
New
CAROLYN BLAZER BLACK | Collarless long sleeve black blazer with feature pearlescent buttons.  An elevated classic with a structured silhouette, this top is the perfect addition to your everyday workwear rotation. Pair with your...
Add to bag

RUBY

Carolyn blazer $349

New
CAROLYN SHORT SLEEVE BLAZER ESPRESSO | Collarless short sleeve espresso blazer with feature pearlescent buttons.  An elevated classic with a structured silhouette, this top is the perfect addition to your everyday workwear rotation. Pair with the...
Add to bag

RUBY

Carolyn short sleeve blazer $299

New
COCO BLAZER CHARCOAL | A collarless blazer designed in a charcoal mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Part of our workwear collection, the Coco Blazer is...
Add to bag

RUBY

Coco blazer $399

+1
New
COCO SHORT SLEEVE BLAZER BLACK | A collarless short sleeve blazer designed in a mid-weight suiting fabric. Pair with your favourite denim or suit trouser for an effortlessly polished look. Part of our workwear collection, the Coco Blazer...
Add to bag

RUBY

Coco short sleeve blazer $329

+2
New
MATILDA CARDIGAN BURGUNDY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
Add to bag

RUBY

Matilda cardigan $299

+8
EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
Add to bag

RUBY

Emma knit long sleeve $199

+3
New
SWANN SWEATER NAVY GREY STRIPE | Boxy knitted sweater crafted from 100% merino wool in a navy grey stripe. Featuring an oversized collar and detachable necktie, this sweater is the perfect statement piece for those colder...
Add to bag

RUBY

Swann sweater $329

FEATURED

FEATURED

View

TOPS

View

NEW ARRIVALS

View

TROUSERS

View

NEW ARRIVALS

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Em's Letter ~ WHAT TO DO, WHAT TO DO

club rubettes

Em's Letter ~ WHAT TO DO, WHAT TO DO

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Spot The Difference

ruby room toolbox

Spot The Difference

It Couldn't Have Been an Email

club rubettes

It Couldn't Have Been an Email