SHOP FIRST ARRIVALS

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

SHOULDER TO SHOULDER

SHOP SUMMER TANKS
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New
SOL TANK WHITE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight white knit. Wear as a base layer under your winter favourites, or as an everyday go to during the warmer months. SOL TANK WHITE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight white knit. Wear as a base layer under your winter favourites, or as an everyday go to during the warmer months.
SOL TANK WHITE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight white knit. Wear as a base layer under your winter favourites, or as an everyday go to during the warmer months. SOL TANK WHITE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight white knit. Wear as a base layer under your winter favourites, or as an everyday go to during the warmer months. SOL TANK WHITE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight white knit. Wear as a base layer under your winter favourites, or as an everyday go to during the warmer months.
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RUBY

Sol tank $139

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New
RUDI TANK AQUA | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight aqua knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK AQUA | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight aqua knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK AQUA | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight aqua knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK AQUA | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight aqua knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK AQUA | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight aqua knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
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RUBY

Rudi tank $139

+1
New
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK BUTTER | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight butter knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+1
New
SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLACK | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight black knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+1
New
RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK WHITE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight white knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+1
New
SOL TANK SEAFOAM | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight seafoam knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK SEAFOAM | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight seafoam knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK SEAFOAM | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight seafoam knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK SEAFOAM | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight seafoam knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK SEAFOAM | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight seafoam knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+1
New
RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK NAVY | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight navy knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+1
New
RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with... RUDI TANK STONE | A twist on the classic halter tank with an oversized strap designed to sit gathered around the neckline, crafted in a mid-weight stone knit. This tank is designed to be worn tight and hold you in when worn. Pair with...
Add to bag

RUBY

Rudi tank $139

+1
New
SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months.  SOL TANK BLUE SLATE | A wardrobe staple for all year round, this classic racerback tank top is designed in a mid-weight blue slate knit. Wear as a base layer in cooler weather, or as an everyday go to during the warmer months. 
Add to bag

RUBY

Sol tank $139

+1

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dream #RUBETTES

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Summer No. 24

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Summer No. 24

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
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Didn't Pack Light ~ RUBY Resort 2026 Goodie Bags

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