Ruby Incandescent

This winter, RUBY Creative Director Deanna Didovich is in the pursuit of everyday happiness. Inspired by the Danes and their way of winter living, this season with RUBY is centred on personal wellness and joy. Famous for their long and dark winters, the Danes have finessed ways to keep spirits high during the cold nights. Get cosy with heart-warming winter activities and spend quality time with friends and family. With the seasons changing and the colours turning, RUBY Incandescent is the winter-ready wardrobe to match.

Charm abounds in the Luna story; stripes of ivory, khaki, and light blue on a soft pink base. Rendered in billowy silk and chiffon, the slip dress, A-line midi-skirt, and halter-neck top are full of the unbridled spirited energy that is quintessentially RUBY.

Double down on boldness in the candy pink Matilda tartan. A boxy, double-breasted blazer and high-waisted wide-leg pant, it’s retro and preppy with a new-age cool. Be irreverent with styling, there’s boundless confidence in this new kind of suit.

Colour, texture, and silhouette come together in a heady collection of knitwear. This season’s pieces are an array of options to be worn alone, layered, or as a statement. Up the ante in playfulness with Matilda and Tilda. The former, a bell-sleeve, chunky mock-neck sweater in melon and khaki, and latter, a cosy oversized cardigan in banana yellow. For something new, knitwear takes an unexpected turn with the Greta pieces. A pleated knit skirt and open-back sweater introduces a refreshing fluidity; these two pieces are best seen paired together and in motion.

For those familiar with Didovich’s oeuvre, a floral print is never absent – this winter presents one with a soft romance. Made from silk traceable back to source, the Freja slinky slip dress and V-neck mini-dress have a delicate femininity. Equally poetic and moody, yet with a leisurely air, the Freja Hoodie is a cool alternative.

When winter officially arrives, this season’s outerwear will be a calming inspiration for days frazzled by the cold. Meet the new Sabine Coat, a classic mid-length wool coat with a straight silhouette, in deep forest green. For a more relaxed look, there is the Matilda Peacoat in black wool boucle, finished with round collars and gold buttons.

The Matilda gown serves sensory overload. A backless, halter-neck gown topped with ruffles; this showstopping look in vermillion silk dupion is available exclusively for rental through RUBY x Designer Wardrobe. For equally stand-out evening looks, the Bettina Cut-Out Dress in ivory and black satin also joins the range available for rental. And to complete the look, the Mini Satin Handbag is the perfect understated companion. Made from this season’s satin offcuts, it fits all your essentials and a little more.

In pursuit of happiness, this year’s winter with RUBY will be met with a cheerful, romantic wardrobe and a gentler state of mind. Revel in the things that bring joy, and spend this winter a little warmer and happier.

Available In Store & Online Now >