Ruby Incandescent
This winter, RUBY Creative Director Deanna Didovich is in the pursuit of everyday happiness. Inspired by the Danes and their way of winter living, this season with RUBY is centred on personal wellness and joy. Famous for their long and dark winters, the Danes have finessed ways to keep spirits high during the cold nights. Get cosy with heart-warming winter activities and spend quality time with friends and family. With the seasons changing and the colours turning, RUBY Incandescent is the winter-ready wardrobe to match.
Charm abounds in the Luna story; stripes of ivory, khaki, and light blue on a soft pink base. Rendered in billowy silk and chiffon, the slip dress, A-line midi-skirt, and halter-neck top are full of the unbridled spirited energy that is quintessentially RUBY.
Double down on boldness in the candy pink Matilda tartan. A boxy, double-breasted blazer and high-waisted wide-leg pant, it’s retro and preppy with a new-age cool. Be irreverent with styling, there’s boundless confidence in this new kind of suit.
Colour, texture, and silhouette come together in a heady collection of knitwear. This season’s pieces are an array of options to be worn alone, layered, or as a statement. Up the ante in playfulness with Matilda and Tilda. The former, a bell-sleeve, chunky mock-neck sweater in melon and khaki, and latter, a cosy oversized cardigan in banana yellow. For something new, knitwear takes an unexpected turn with the Greta pieces. A pleated knit skirt and open-back sweater introduces a refreshing fluidity; these two pieces are best seen paired together and in motion.
For those familiar with Didovich’s oeuvre, a floral print is never absent – this winter presents one with a soft romance. Made from silk traceable back to source, the Freja slinky slip dress and V-neck mini-dress have a delicate femininity. Equally poetic and moody, yet with a leisurely air, the Freja Hoodie is a cool alternative.
When winter officially arrives, this season’s outerwear will be a calming inspiration for days frazzled by the cold. Meet the new Sabine Coat, a classic mid-length wool coat with a straight silhouette, in deep forest green. For a more relaxed look, there is the Matilda Peacoat in black wool boucle, finished with round collars and gold buttons.
The Matilda gown serves sensory overload. A backless, halter-neck gown topped with ruffles; this showstopping look in vermillion silk dupion is available exclusively for rental through RUBY x Designer Wardrobe. For equally stand-out evening looks, the Bettina Cut-Out Dress in ivory and black satin also joins the range available for rental. And to complete the look, the Mini Satin Handbag is the perfect understated companion. Made from this season’s satin offcuts, it fits all your essentials and a little more.
In pursuit of happiness, this year’s winter with RUBY will be met with a cheerful, romantic wardrobe and a gentler state of mind. Revel in the things that bring joy, and spend this winter a little warmer and happier.
Matilda Blazer
Matilda Ruffle Crop
Matilda TrouserMatilda Ruffle Crop
Matilda TrouserCarrie Sweetheart Dress
Mini Satin HandbagMatilda Shirt
Matilda MinidressMirella Tiered Blouse
Mirella Maxi SkirtMatilda Shirt
Axel TrouserMirella Puff Sleeve Dress Mirella Puff Sleeve Dress Carrie Sweetheart Longsleeve Carrie Sweetheart Longsleeve
Mini Satin HandbagGreta Pleat Top
Greta Pleat SkirtGreta Pleat Top
Greta Pleat SkirtFreja Check Dress
Mini Satin HandbagFreja Check Blouse
Corvette TrouserSasha Linen Blouse
Firebird Linen PantFirebird Longsleeve Top
Firebird PantFirebird Longsleeve Top
Firebird PantMatilda Ruffle Dress Matilda Ruffle Dress
Mini Satin HandbagFreja Silk Maxi Dress Freja Silk Maxi Dress Freja Silk Minidress Freja Silk Slip
Mini Satin HandbagMatilda Sweater
Clover Jean
Mini Satin HandbagMatilda Sweater Kristina Silk Ruffle Dress Matilda Sweater
Kristina Silk SkirtJuno Mesh Longsleeve
Anders TrouserAnders Blazer
Juno Mesh Longsleeve
Anders TrouserMirella Tiered Blouse
Juno Mesh DressAllora Blazer
Allora MiniskirtKristina Silk Ruffle Dress Tilda Cardigan
Juno Mesh DressMirella Puff Sleeve Dress Mirella Puff Sleeve Dress Mirella Minidress Mirella Tiered Blouse
Clover JeanViggo Pleat Blouse
Viggo Pleat SkirtMatilda Sweater
Viggo Pleat SkirtMatilda Swing Coat
Matilda Sweater
Viggo Pleat SkirtMirella T-Shirt
Firebird Linen PantBettina Cut-Out Dress Mirella Wrap Dress Kristina Cotton Top
Clover Denim SkirtMirella Minidress
Firebird Linen PantMirella Crop Blouse
Allora Miniskirt
Mini Satin HandbagSuzette Sparkle Cardigan
Clover Denim SkirtSabine Coat
Matilda Sweater
Clover JeanSuzette Sparkle T-Shirt
Luca TrouserLuca Tie Neck Dress Luna Halter Top
Luna Midi SkirtLuna Flute Sleeve Dress Luna Silk Slip
Luna T-ShirtLuna Silk Slip
Luna T-ShirtMatilda Ruffle Dress Matilda Ruffle Dress Sabine Top
Firebird PantSabine Longsleeve Dress Anya Crinkle Dress Anya Crinkle Blouse
Clover Denim SkirtBettina Cut-Out Dress Marguerite Twist Dress Tilda Cardigan
Clover Jean