Ruby Ladybug 2021
RUBY Creative Director Deanna Didovich presents Ladybug. A Ladybug is considered lucky, improving everything they touch. Whether you believe in it or not, there has to be a connection with the impact you have on the world. Like the little creature, Ladybug is free & adaptable, with versatile pieces that will effortlessly take you from one moment to the next.
Our Nanor crushed tartan opens the collection. In warm tones, it is designed to hug your form and move with you, not against you. The Aimee story is brought to life in a vibrant pansy print that will undoubtedly be the next iconic RUBY floral. Seen on silk & chiffon, there is a silhouette to suit all.
Knowing we still have a few cold days ahead, the Jemima Trench is the structured trans-seasonal piece & pop of emerald needed in your wardrobe. Continuing on the earthy tones that reflect the collection’s freedom, the Firebirds, the pant that’s on first name basis with our Rubettes launches in a Java alongside a mid-length skirt & draped Cowl Top.
Ladybug marks the start of RUBY’s range adapting further with RUBY favourites peppered throughout the season offered in sizes 4 - 20, alongside our custom sizing service.
Deanna says, “For me, Ladybug is strong yet delicate and I feel our Rubettes will adapt the collection in their own unique way. Although the Ladybug is a symbol of luck, we believe that we all have the power to create our own good luck in our everyday lives.”
First arrivals from RUBY Ladybug arrive in store and online from Friday 23rd July 2021 x