Ruby Resort 2021
In a time where dates are ever-changing, one thing we know for sure; summer’s never cancelled.
Creative Director Deanna Didovich presents 1.12.21, RUBY’s Resort 2021 collection that brings the year to a close and opens the door to their most-loved season.
As you turn the page to the 1st of December, 1.12.21 symbolises the genuine excitement marked by the first day of summer. 1.12.21 radiates a calm and light energy that transports you to a time of uncomplicated, unplanned days in the sun. Consider the idiom; ‘red sky at night, shepherd’s delight’. The evening sky begins to glow with a reddish hue, and you know for certain the most beautiful summer's day is to follow. This collection embodies the promise of better days to come, even if you don’t have anywhere to be.
Just as a flower turns to follow the sun, it’s only fitting that the latest collection opens with a quintessential RUBY floral. Leading with a vibrant purple, the Gigi story, in both silk and chiffon, the styles are both daring yet classic. Continuing on the vitality of this collection, the Cherry story in candy tartan is jubilant in its colouring and playful forms.
With an interplay between the bold to the soft and flowing, the Kai blouse and dress, made from a delicate and translucent Ramie voile is the perfect companion to your RUBY swimwear. The Uma imagined in zesty lime and orange gingham is light and spirited, ready for what the season has in store. Adding a textured element to the collection, the Talia crochet story is fitted in form and features a fringe hem detail (likely to be the only fringe in your life you won’t regret!).
The collection’s colour palette translates the sense of optimism that 1.12.21 manifests. Butter, espresso, tangerine, grape and lime melt into one another to form the essence of a Rubette summer.
Diffused and soaked in sunlight, the collection is the calm against the chaos. RUBY has tried to move away from the seasonal model but for this time only, they’re holding onto summer with 1.12.21.