Ruby Champ 2021

RUBY’s paving the way forward in the world with RUBY Champ.

Creative Director Deanna Didovich presents Champ. The collection is a nod to the change RUBY wants to see. Four of the faces in the collection were cast through the brand’s first open Rubettes casting. Champ is about taking responsibility, knowing your force and driving change for a world we all belong in.

New season suitings make a strong start for the collection. The Starling suit in charcoal features a relaxed double breasted blazer, paired with a cuffed trouser that is designed to be powerful worn together or as structured separates. The Steffi set in cream drill with a shearling trim is suiting with a twist. A graphic chain-link is the print for the season, seen on silk in an oversized maxi, a classic wrap minidress, and fresh button-down shirt. Ginni mesh styles in chocolate & meadow add a new energy and lightness to the collection. And staying true to RUBY’s playful vibe, pops of vermilion, pink & pistachio marle sing in new knitwear.

Deanna says, “For us, Champ is about taking a new idea and running with it. We wanted our collection to be represented by Rubettes themselves. We’re thankful through our open casting to work with Grace (she/her), Jessica (she/her), Joshiua (she/they) and Siadin (she/her). I believe Champ is about having the courage to try something different, about putting your nerves to the side, and believing in change.”

RUBY Champ embodies a loud, passionate spirit. The collection offers a crisp outlook that is designed to resonate with the developing you. Champ is about standing out, being daring and asking yourself: if not you, then who?

First arrivals from RUBY Champ arrive in store and online from Friday 14th May 2021 x

  • Nellie Sweater
    Rae Miniskirt
  • Steffi Jacket
    Ima Crop
    Steffi Pant
  • Nellie Sweater
    Rae Miniskirt
  • Ginni Mesh Tube Dress
  • Heather Silk Shirt
    Heather Silk Maxi Dress
  • Ginni Mesh Tube Dress
  • Heather Silk Maxi Dress
  • Starling Shirt
    Ginni Mesh Tube Dress
  • Heather Silk Wrap Dress
  • Kendall Satin Dress
  • Heather Silk Shirt
  • Kendall Satin Dress
  • Mirella Shirtdress
  • Mirella Shirtdress
  • Mirella V-Neck Dress
  • Kendall Linen Blouse
    Marley Linen Pant
  • Mirella Crop Blouse
    Cory Trackpant
  • Kendall Linen Blouse
    Marley Linen Pant
  • Vinnie Blazer
    Watermelon Vest
    Vinnie Trouser
  • Watermelon Vest
  • Watermelon Vest
  • Starling Blazer
    Starling Trouser
  • Ginni Mesh Crop
    Starling Trouser
  • Starling Blazer
    Ginni Mesh Top
    Starling Trouser
  • Starling Blazer
    Ginni Mesh Crop
    Starling Trouser
  • Ginni Mesh Tube Dress
  • Ginni Mesh Crop
    Steffi Pant
  • Nellie Sweater
    Cory Trackpant
  • Boby Sweater
  • Boby Sweater
  • Tilda Crop Cardigan
    Rae Miniskirt
  • Mirella Crop Blouse
    Mirella Maxi Skirt
  • Tilda Crop Cardigan
    Rae Trouser
  • Mirella Wrap Dress
  • Tilda Crop Cardigan
  • Lucille Swing Coat
    Rae Trouser
  • Leon Zip Sweatshirt
    Rae Miniskirt
  • Pandora Puffer
    Rae Trouser
  • Leon Zip Sweatshirt
    Leon Trackpant
  • Starling Shirt
    Steffi Pant
  • Steffi Turtleneck
    Rae Trouser
  • Steffi Turtleneck
    Rae Trouser
  • Kendall Longsleeve Dress
  • Ima Dress
  • Ginni Mesh Top
    Firebird Pant
  • Boby Crop Sweater
    Ginni Mesh Tube Dress
  • Milano Longsleeve Dress
  • Boby Crop Sweater
    Rae Trouser
  • Jude Tie-Back Sweater
    Starling Trouser
  • Cory Turtleneck Sweater
    Cory Trackpant
  • Jude Tie-Back Sweater
    Starling Trouser
  • Monet Longsleeve Dress
  • Vinnie Sweater
    Steffi Pant
  • Juno Mesh Longsleeve
    Cory Trackpant
  • Kenzie Crop T-Shirt
    Leon Trackpant
  • Kenzie T-Shirt
    Cory Trackpant